ARTIFICIAL GRASS GROWTH
Leads to new Commercial Director appointment
The UK’s biggest artificial grass supplier has appointed a new Commercial Director in order to cope with the growing demand for synthetic turf.
Evergreens UK, which operates nationally from its base in Rutland, has created the new role following a 25% leap in sales during 2013, which the company aims to equal during 2014.
Marketing Director Andy Driver, Managing Director Jim Footitt and Commercial Director Peter Toghill of Rutland-based LazyLawn
Peter Toghill, 59, will now support the growth of the business, across its trade, merchant and consumer brands, after Evergreens UK relocated him from Australia, where he worked for a number of international names over the last 20 years.
Pete comments: “I’m delighted to have joined a company with such a strong reputation and it is a pleasure to be working for a family-run organisation.
“My main aims are to implement a sales objective and to bring new ideas and experience to the role in order to further drive the business forward, while continuing to build relationships with clients.
“I will also support the growth of our domestic licensee network, which operates across the country under our flagship LazyLawn brand, allowing us to accommodate more professional installations nationwide. “On the merchant side of the business, I plan to set up e-learning modules for the stockists and buyers of ArtificialGrass.com, to ensure purchasers have all of the support they need to correctly install our synthetic turf.”
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