ATCO and the Royal British Legion both celebrate their centenaries this year and to mark this historic double, a proportion of the sales value from three specific mowers will be donated to the military charity.
Stiga, owners of the ATCO brand, are giving £20 from the sale of each Liner 16S and Quatro 16S walk behind mowers and £100 for each GT43HR tractor model, throughout 2021, to the Royal British Legion. Each mower will be decorated with a unique decal to support this partnership.
The campaign is the brainchild of Amanda Kincaid, Stiga’s marketing manager, who served for 23 years in the army. “I contacted the Royal British Legion to see if they could work with us to celebrate ATCO’s centenary and had absolutely no idea that it was a double celebration.”
Gary Whitney, managing director of Stiga said, “The Royal British Legion is the nation’s leading Armed Forces charity and has been supporting serving and ex-service personnel and their families for 100 years. We are delighted that our two centenaries are being marked in a way that will bring practical help to those in the armed forces community.”
Ben France, head of corporate partnerships at the Royal British Legion added, “We are delighted to be working in partnership with ATCO and we are very grateful for their generous pledge of donations on their products. It’s a wonderful way to mark both centenaries and donations raised are used to provide life-long support to serving and ex-serving members of the British Armed Forces, their families and dependents through hardships, injuries and bereavements.”
ATCO was founded in 1921 by Charles H Pugh in Birmingham, where he manufactured the first mass-produced petrol lawnmower. The name ATCO is from the Pugh owned Atlas Chain Company. He wanted to stamp a name on each chain link and the new abbreviated name was invented.