AriensCo has announced the promotion of Matt Wilson to product manager for EMEAA.

Matt Wilson

The company says Matt, who is stepping away from his previous role of UK sales manager, will be bringing his lawn and garden industry knowledge to their customers and dealers throughout Europe, Middle East, Asia and Africa - an area they describe as a "crucial expansion territory" for themselves.

AriensCo say the new appointment comes because of their investment in new product development, engineering and manufacturing for the EMEAA region. Since 2019 they have invested heavily in EMEAA including establishing its UK factory in Oxfordshire where it designs and manufacturers zero-turn mowers and garden tractors for the market.

Matt’s core responsibilities will include overseeing new product development strategies and engaging with customers and dealers across EMEAA to ensure all products continue to meet their standards.

Jef O’Riley, director of marketing and product management said, “AriensCo has seen unprecedented growth throughout Europe, in part due to our strategy of developing tractors and zero-turns specific for the needs of European customers. Matt’s vast industry experience and technical knowledge means he is best placed to guide us to a very exciting product line up.”

Matt will be part of a team of European product managers led by the newly promoted Jef.