For the first time in over 30 years, Bernhard and Company has decided not to display equipment at the Golf Industry Show in Orlando in 2020. Instead, it will concentrate on working closer with The Golf Course Superintendents Association of America (GCSAA) on various initiatives.
In addition to better promoting its range of new products to its distributors across the world through roadshows, seminars and product demonstrations, Bernhard and Company will work with GCSAA to develop an international educational program. Following on from the success of the UK-based BIGGA delegation, which Bernhard and Company sponsors and organises, they say they are proud to introduce an initiative that that will give GCSAA members an opportunity to share experiences and knowledge with British and international turf specialists.
Steven Nixon, Director for Bernhard and Company, said, “We are delighted to discuss this opportunity with GCSAA as they have always been a valued partner of the company and our plan is to further strengthen this relationship in a way that provides value to its members. Our position in the North American market is stronger than ever, but this year we have decided to interact with our customers and turf professionals differently.
“As well as working closely with the GCSAA, we want to go and meet turf specialists to share knowledge and experience and demonstrate the fantastic new technology and innovations in our products. We believe we can provide them with a more personal experience; we are therefore investing more time and resources in the North American market than ever before.”
Bernhard and Company is already a strong supporter of education in North America, providing equipment to universities where turf equipment managers are trained. Bernhard believe strengthening their education program will serve to reinforce their commitment to enhancing the personal development of turf equipment managers and superintendents.