Redexim and Russells Groundcare have announced a significant expansion of their long-standing partnership, with Russells now taking on responsibility for Yorkshire and Lincolnshire in addition to their existing Nottinghamshire and Derbyshire territory.

Andy O’Neil, regional manager at Redexix said of Russells, “In the four years since they’ve become a Redexim partner, we’ve never had any issues. They’re professional and they’re well known and well thought of by their customers. There was nobody else we wanted to go to for covering the area.”

For Russells Groundcare, the expansion presents a major opportunity to strengthen their offering to professional turf customers across the region. Sales manager Mark Willerton says the chance to take on a larger territory aligned perfectly with their own ambitions.

“The opportunity came to expand our area - having the franchise for Nottinghamshire and Derbyshire already, this opportunity arose and we grabbed it with both hands,” Mark says. “Taking on the wider Redexim range gives us some unique products we’ve not had before, and it’s an exciting opportunity.”

Both companies agree that the extended partnership isn’t just about product reach - it’s about strengthening support for end users. 

“We really pride ourselves on our aftersales service,” Mark continued. “You sell the first machine, but you earn the chance to sell the second one based on your aftersales support. That’s something we’re absolutely focused on.”