Henton & Chattell Ltd is to become a Kubota dealer for agricultural and groundcare machinery, covering the east Midlands area.

Peter Chaloner, managing director of Henton & Chattell

The appointment of the Nottingham-based dealership comes after their announcement in January this year that they were to part ways with John Deere following a relationship of two decades.

Peter Chaloner, managing director of Henton & Chattell said, "We are delighted to have this opportunity to move our business forward with Kubota.

"We like to be successful in every market we’re in, which means it’s all about our team, its knowledge, and the ability to deliver first class customer service.

“We already have a strong groundcare team,” Peter continued. "The opportunity to develop an agricultural machinery business to provide sales, service and support to the industry through a partnership with a dynamic and forward-thinking tractor manufacturer, is the next logical stage of our business development.”

Kubota meanwhile said this appointment is a strategic move for their long-term business ambition, which is to continue to grow the groundcare and agricultural machinery aspects of its business.

“This latest dealer announcement reinforces Kubota’s commitment to its customers and the market,” explained Henry Bredin, general manager of Kubota (UK)’s Tractor Business Unit. “The appointment of Henton & Chattell will help Kubota to further strengthen its position in these important market sectors, by serving a wider cross-section of customers.”

Established in 1931, Henton & Chattell is one of the largest garden machinery distributors in the UK. A family-owned business, it supplies a broad range of customers from its logistics operation, which boasts a workforce of 85 and over 11,000 square metres of warehouse space.

This new arrangement brings M-series tractors, implements and R0 compact loaders, plus a range of groundcare and professional turf care products, as well as RTV utility vehicles to Hentons.