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Master Greenkeeper; Brazilian pitches ready; turf sculpture; golf survey; Droitwich GC switch
IN THIS ISSUE
DAVID COLE IS LASTEST BIGGA MASTER GREENKEEPER
BRAZILIAN PITCHES READY TO PLAY
STUNNING TURF SCULPTURE
700,000 WOMEN & YOUNG PEOPLE KEEN TO PLAY GOLF
GAVIN JONES LTD BUYS FELLOW LANDSCAPE CONTRACTOR
DROITWICH GC SWITCHES TO TORO
NEW PITCH FOR AXMINSTER TOWN
WIRRAL BENEFIT FROM DRAINAGE
DR ANDY OWEN CONTINUES EDUCATING
SALES SPECIALIST APPOINTED
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700,000 WOMEN & YOUNG PEOPLE KEEN TO PLAY GOLF
Survey finds interest for this summer

 
Family friendly golf
Up to 700,000 women and young people in the UK are 'very interested in taking up golf this summer,' according to a new survey to be published by Syngenta.

More than 2,000 UK residents were questioned last month (April 2014) as part of new study titled 'The Opportunity to Grow Golf', to be published later this year.

The research, which coincides with National Golf Month, follows on from Syngenta's recently published 'Growing Golf in the UK' report, which had indicated nearly two million people in the UK have a strong interest in the sport.

Conducted by GfK, one of the world's largest market research firms, the new research found that 5% of women aged 19-64 were 'very interested in taking up golf this summer' - equivalent to 640,000 people. Furthermore, 30% (3.8 million) of them were 'somewhat or little interested.'

Among young people, aged 14-18, 3% - equivalent to 62,000 adolescents - said they were 'very interested in taking up golf this summer,' whilst 1.7 million (68%) said they were 'somewhat or little interested.'

Commenting on the survey results, Simon Elsworth, Syngenta Head of Turf and Landscape (EAME), said: "Building on our previous research, we knew that there was a level of interest in golf among non-players, and proportionately more among women and young people. But we wanted to gauge the true extent of that interest.

"What we have found is a very strong interest in golf and an indication that this is a fertile market, with a specific opportunity to grow the game around female and youth participation.

"However, how many of these prospects can be converted into regular golfers depends on a multitude of factors, from access to affordable golf lessons to the friendliness and flexibility of golf clubs and courses."

Syngenta's previous report, 'Growing Golf in the UK'  found that there was a need for clubs and courses to become more female and family friendly, with flexible membership options and more relaxed rules and regulations. It also indicated the need for access to affordable golf lessons and, in the case of women, a preference for female-only beginner classes.

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