GMA ASK FOR INDUSTRY MEMBERSHIP FEEDBACK Have say on future direction
The Grounds Management Association (GMA) has launched two surveys giving everyone working or volunteering in the industry a chance to shape the future of its member offering.
Members and non-members can give their view on what they value and would like to see going forward, by taking part in two surveys - one for individuals working across the sector and one for businesses or suppliers operating in it. The surveys will be open to all respondents until Sunday 13th September.
All respondents of the survey will also have the opportunity to enter a prize draw, with four £50 Amazon vouchers up for grabs. Respondents who wish to remain anonymous can do so.
The GMA previously conducted member research in 2016 and say they look to do so every five years. Through gathering qualitative and quantitative data, thw GMA say the review will analyse the benefits and offering of the membership, looking at what respondents believe are the most valuable, and what aspects of the offering may require improvement. The Association promise necessary feedback will start to be implemented later this year, following an analysis of all data gathered, and continue beyond 2020.
Geoff Webb, CEO at the GMA, explained, “We know it’s been a really difficult year, with Covid-19 causing huge disruption and anxiety for grounds staff, volunteers as well as businesses across the country. It felt like the best time to stop and listen to everyone in the industry, so we can determine as an organisation where we can best support through our products, benefits and services.
“With hard times still ahead, we recognise the need for GMA to continue to remain a relevant and leading voice for its members and the sector. To do so, we need to hear current and up-to-date views and feedback to capture how the industry thinks and feels right now.
“With your help, we can ensure we’re supporting, and communicating with, members in the right way and our offering aligns with what the sector needs the most”.
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