Kubota marked a significant milestone of 50 years in Europe, by hosting an exclusive event themed “It’s All About People” at PortAventura in Spain recently.

Attendees outside PortAventura convention centre

The event welcomed over 900 attendees, including dealers, distributors, partners, international media and employees.
 
The event offered a chance for celebration, networking and insights into Kubota's future. Attendees were introduced to new additions to the manufacturer's portfolio, including the launch of the M7004 tractor and a limited-edition anniversary model, of which only 50 units will be produced. A unique "1 of 1" edition was also unveiled signed by Jean Alesi, the special guest of the evening.

Conference session

From a groundcare perspective, also unveiled was an upcoming 44hp front centre collect machine. Additionally, building on the success of the EK1 series across Europe, a hydrostatic version is set to increase the entry-level compact tractor range.

The event also highlighted the company's commitment to future technologies, such as automation and connectivity. Attendees witnessed live demonstrations of the KFAST, a self-propelled sprayer developed for autonomous spraying solutions in orchards and vineyards alongside a M7 and a L1 Series tractor, equipped with an autonomous kit from AGC (Agreenculture), designed to address industry challenges such as labour shortages.

The evening concluded with entertainment at the PortAventura Park, featuring light shows, live music.