Balmers GM has been recognised with both national and European honours within the Husqvarna dealer network, marking a significant moment for the dealership with depots in Burnley and Wakefiled
Mark Balmer and Jo Balmer of Balmers GM with Jonathan Snowball, Husqvarna UK (centre)
Back in October 2025, the company was named Husqvarna’s UK Pro Partner Dealer of the Year at the manufacturer’s annual conference at The Belfry. The award highlighted Balmers GM’s performance, customer support, and long-standing commitment to the Husqvarna brand.
The recognition was followed by success on the international stage earlier this year at Husqvarna’s Top 100 Dealer Conference in Jönköping, Sweden. Among leading dealers from across Europe, Balmers GM went on to secure the Husqvarna European Pro Partner Award, placing it among the continent’s top-performing partners.
Stewart Carter, Husqvarna UK and Thomas Balmer, Balmers GM
Jo Balmer, group marketing & operations manager said, "Achieving both awards in such a short space of time reflects Balmers GM’s clear direction and commitment to professional autonomous mowing solutions."
She continued, "A key factor in the company’s trajectory has been our early adoption of autonomous mowing technology. Balmers GM identified the potential of robotics ahead of wider market uptake and integrated it into our core commercial strategy. We have invested in training across our sales teams and positioned autonomy as part of everyday customer conversations rather than a specialist niche. This approach has helped us establish Balmers GM as Europe’s largest Husqvarna CEORA dealer, demonstrating how traditional ground-care operations can evolve by embracing emerging technology."
Balmers GM attributes much of its recent success to a disciplined approach to brand partnerships. Jo explained, "In a market where professional customers expect deep product knowledge and reliable support, the company has prioritised working closely with suppliers whose values and long-term vision align with our own. This focus has enabled the business to build specialist expertise and deliver a consistent standard of service across its customer base.
"The dual awards reflect the contribution of the entire Balmers GM team, whose adaptability and commitment have supported the company’s growth during a period of rapid change in the industry. Their work has helped position the business as a leader in both traditional ground care and emerging autonomous technologies."
