Agrovista Amenity has appointed Katy Richards as its new digital marketing executive.

Katy Richards

After graduating her three-year degree course in digital marketing, Katy worked for a marketing agency and was quickly promoted from an assistant to an executive – most notably after excelling in search engine optimisation (SEO) and pay-per-click (PPC) campaigns. However, after four years of experiencing ‘city life’ in Birmingham her heart still belonged at home in Shropshire.

“I discovered that it just isn’t for me,” she said. “I am very much a country girl and I needed more greenery back in my life. Therefore, I left the job in Birmingham and moved back to my family home in Shropshire.”

After freelancing and working on a variety of different projects for just over a year Katy applied and won the role at Agrovista Amenity. 

“The job obviously caught my eye because it was a digital marketing role, but it was the company culture which really appealed to me,” said Katy. “The amenity and agricultural aspects of Agrovista is all very much part of life when you live in a Shropshire village – it just felt a good fit for me.”

The office environment will have to wait a little longer after the country went back into lockdown on the day before her start date, but Katy is already settling into her new role.  

“It is all very exciting and there is lots to do,” she said. “At the moment I am working on a variety of projects such as e-commerce, SEO, social media advertising and I’m also starting to learn HTML coding. 

“I’m part of a great team here and my line manager, Siân Workman, has so many excellent plans in place – I’m looking forward to supporting her and playing an important role. 

“We are all working from home at the moment,” Katy continued. “It is working really well, and the company has put some excellent procedures in place to ensure that we have excellent communication with one another.

“I find every aspect of this role fascinating and I’m very much looking forward to the road ahead.”