BRP (Bombardier Recreational Products), is to become the official all-terrain vehicle (ATV) and side by side vehicle (SSV) partner for Scotland’s leading agricultural lobbying organisation National Farmers Union Scotland (NFU Scotland) with its Can-Am brand.

Can-Am Outlander

The new agreement is part of BRP’s ongoing strategy to forge partnerships with relevant organisations to assist in increasing awareness of the Can-Am off-road range.

The agreement will see BRP offer an exclusive deal to eligible NFU Scotland members for its Can-Am Outlander ATV and Can-Am Traxter utility SSV line-up including its exclusive LinQ quick attach accessories range.

Both BRP and its Can-Am off-road dealership network as well as NFU Scotland will be promoting the partnership offer throughout the year.

David Lewington, NFU Scotland’s sales and marketing manager, says, "As an organisation, we are constantly on the look-out for brands that will not only enhance our range of offers but also benefit our thousands of members in their day to day businesses. The decision to bring Can-Am on board as a partner was an easy one because of the wide range of vehicles that our members will be able to choose from based on their needs and requirements. We look forward to working with the Can-Am team to promote the partnership to our members through various activities and events throughout the coming year."

James Dalke, BRP commercial development manager UK, adds, “The Scottish utility market is growing and we are always looking at ways to expand the reach of our ATVs and SSVs, which in turn will assist in increasing our share of the utility market in the region. This exclusive offer will allow us to showcase the ATVs and SSVs' key benefits.”