Through the participation of four of its brands - Iveco, New Holland Agriculture, Case Construction Equipment and Iveco Bus - the Group say they are demonstrating their total commitment to road safety.

FIA Action for Road Safety is a global campaign lead by the Fédération Internationale de l’Automobile (FIA) that aims to educate and advocate for safer roads, vehicles and behaviour. Launched in support of the United Nations’ Decade of Action for Road Safety (2011-2020), the campaign seeks to stabilise and significantly reduce the forecast level of road traffic fatalities by 2020.

Having first joined forces in 2013, CNH Industrial has since gone on to communicate a common message with the FIA on the theme of road safety through events and initiatives such as the FIA World Touring Car Championship (WTCC). The Group’s involvement with the WTCC initially kicked off with support from the Iveco and New Holland Agriculture brands, becoming the first manufacturers of commercial vehicles and agricultural machinery, respectively, to support the campaign. The year 2014 sees the addition of the Group’s bus and coach brand, Iveco Bus and construction equipment brand Case Construction Equipment.

“Safety is fundamental for all of CNH Industrial’s activities: from sports to our manufacturing facilities, to our employees, to our own products, and of course to our customers. Our mission is to deliver safety standards that go beyond customer expectations, helping operators steer clear of risk and guaranteeing maximum protection,” commented Mauro Veglia, Senior Vice President of CNH Industrial Commercial Services & Customer Care for Europe, Africa and the Middle East, during his speech at the 2013 launch of the collaboration at CNH Industrial Village in Turin, Italy.