Polaris UK has announced the appointment of Neil Pirie as the new district sales manager for the north of England and Scotland, where he will be overseeing 30 Polaris Off Road dealerships spanning from Liverpool to Shetland.

Neil Pirie

As a DSM, the manufacturer says Neil will play a pivotal role in supporting dealerships across the region. From optimising stocking levels and maintaining brand standards to managing enquiries and driving sales volume, his role is to ensure the success and growth of the dealer network due to his extensive industry knowledge.

With an impressive career, from serving in the RAF Regiment to sales management roles with manufacturers like Subaru, Volkswagen, and BMW, Neil brings a wealth of experience and expertise to his new role.

Reflecting on his transition to Polaris UK, Neil said, “Having always been an outdoors guy, from my time in the military to now, I love vehicles and driving. With my motor industry background, I feel I am in an ideal position to enhance the off-road team and the dealer network.”

Neil officially joined Polaris UK on 8th April 2024.