Merlo have announced that, effective July 1st, George Colliar Ltd will be joining their agricultural dealer network.

L-R: Gavin Smith, regional sales manager, Merlo UK Ltd; Duncan Whyte, managing director & Gordon Gray, sales manager at George Colliar Ltd

The manufacturer has confirmed that the new dealership will will be replacing J Low Agri in the area.

This announcement comes just ahead of the Royal Highland Show, where George Colliar Ltd will have a range of Merlo machines on display on their stand, F101(A).
 
Owen Buttle, national sales manager, Merlo UK, said, “This strategic appointment marks an exciting expansion of our dealer network north of the border in the Fife and Perthshire regions of Scotland and symbolises Merlo UK’s commitment to providing our agricultural sector customers with strong and comprehensive coverage across the region."
 
Founded in 1974 and celebrating 50 years of experience in the industry this year, George Colliar is based at Balado in Kinross, The dealership says they serve a large and varied customer base, representing brands such as Same Deutz Fahr, Alpego & Vicon.  Adding the Merlo franchise, they say, will further complement their offering across Fife and Perthshire.
 
“We are thrilled by this partnership with Merlo,” added Dunan Whyte, managing director of George Coliar Ltd. “Joining the Merlo dealer network allows us to enhance our product offerings and provide our customers with even greater value and service. We look forward to a successful collaboration.”