KUBOTA TACKLE RURAL CRIME Adopts Cesar for M Series Tractors
Kubota UK has announced its adoption of the official CESAR Scheme for its M Series range of tractors.
The CESAR security and registration scheme is owned and managed by the Construction Equipment Association (CEA) and supported by the Agricultural Engineers Association (AEA). By utilising Datatag ID technology, CESAR is designed to increase machine security and deter tractor theft.
Kubota M Series
Dave Roberts, Managing Director at Kubota UK, commented: “Farm equipment is a popular target for thieves. As a manufacturer, it’s our responsibility to do all we can to make our products as appealing as possible to our customers and less attractive to criminals.
“As part of our ongoing investment in the agricultural industry, I am delighted to announce that from 1st September, all of our M Series tractors are CESAR marked. Datatag ID is proven in protecting and reducing machinery theft as well as being an essential technology for recovering stolen equipment.
“Another key benefit of fitting this technology on our M Series is the fact that our customers will now have the opportunity to benefit from reduced insurance premiums from NFU Mutual, and other leading insurers, who offer significant discounts for CESAR registered equipment.”
This news comes hot on the heels of the annual NFU Mutual Crime Report, which identified the cost of rural crime at £40m p.a. and notes that regrettably rural crime is once again on the increase.
Chris Harrison, Sales Director at Datatag ID Ltd, said: “We have been working in partnership with Kubota UK for a number of years helping to protect its range of mini-excavators. It’s fantastic that the business has now decided to expand its support of CESAR for its M Series tractors.”
The Datatag ID system works by giving each piece of equipment a multi-layered ‘fingerprint’ that thieves cannot remove. Each M Series tractor will be fitted with four tamper evident registration plates with a unique registration number, RFID tags, Datatdots and forensic DNA.
CESAR operate a 24x7 call centre which the police and other enforcement agencies can use to establish the identity and ownership of CESAR registered equipment. CESAR protects over 250,000 pieces of equipment and the recovery rate for stolen CESAR registered machines is more than double that for unregistered equipment.