STIHL MAKES TV DEBUT First ever national advert campaign
In celebration of 90 years in business, as well as new innovations like the app controlled Viking iMow and the new cordless Lithium-Ion garden tool range, STIHL has partnered with UKTV in its first ever national TV advertising campaign.
The ad sees the latest products in the company's cordless range come to life in a sorcerer’s apprentice style concept.
The campaign will run for 150 days through Drama TV, Eden, “W” and Yesterday and will be supported by an integrated marketing campaign, including digital advertising, social media, and in-store displays. As UKTV receives a combined 38.1 million viewers per month, this means STIHL is estimated to indicatively hit 11.6 million ABC1 Adults, 17 over.
“Amongst the last 90 years, the most recent have been some of the best for STIHL and we see this as a fantastic opportunity to further our growth,” explains Simon Hewitt, Head of Marketing at STIHL GB.
“As STIHL products become easier to use and available at more accessible price points, STIHL has become more relevant to an increasingly wider audience, and it’s for this reason that now is the right time for us to invest in a campaign like this. 2017 is shaping up to be another great year, with cordless technology continuing to be a major focus for us and we are really excited to introduce our products to a whole new type of customer through the campaign.”
New for 2017, STIHL’s latest cordless Lithium-Ion range includes the HSA 45 Hedge Trimmer, FSA 45 Grass Trimmer and BGA 45 Blower. Priced at £99 and weighing no more than 2.2kg, each product boasts an integrated battery and charge-level indicator.