IT will be a unique event for the industry. Dealers from across the industry talking about their hopes, aspirations – and yes, fears - for the future of the dealer network at the Service Dealer Conference on Thursday 19 November at the Oxford Belfry Hotel.

The event is nearly sold-out, but there is still time to book a place.

Keynote speaker is BBC TV Countryfile presenter Adam Henson, who will be followed by three sessions devoted the Future of Dealers, Profitable Service and Communicating with Customers. The panel members will come from across the machinery industry. From farm, grasscare, outdoor power equipment, forestry, ATV/Quad.

They range from dealer principals of larger dealer groups to small dealers with an entrepreneurial flair. They include those who have come new into the industry – and the former manager of one of the largest B&Q branches now running the retail operation at a dealership. They all have one thing in common, they are all independent family businesses.

The panel sessions will be free-flowing discussions, with plenty of opportunity for conference delegates to participate.  

Key areas will include, MARGINS, CUSTOMER LOYALTY, DIVERSITY and STAFFING

Snapshot of advance comments from panellists:

“I can retain 29% on whole goods”

“Selling is 30% about the products, 70% about selling yourself.”

“We are still on a learning curve with social media.”

“Selling service with machine sales is effective marketing.”

“Perception still is that specialist dealers are too expensive.”

“We must continually strive to improve the customer experience.”

Sound familiar?

Then the Service Dealer Conference is where these burning issues will be discussed and debated by dealers – and dealers only.

The panel sessions will not be recorded, no papers will be issued. The only way for dealers to get involved, to benefit from the experiences of fellow dealers is TO BE THERE!

Sign up today.