New Holland Agriculture has been rewarded with two medals at the SIMA 2021 Innovation Awards by the international jury panel of industry specialists assisted by a network of technical experts, for new developments in combine harvesting.

The manufacturer won:

• Silver Medal in the 'From Harvest to Storage' category for NutriSense, the in-harvest nutrient analysis system.
• Bronze Medal in the 'Parts, Services and Onboard Electronics' category for the cleaning system pressure sensors.

The awards were announced in a virtual ceremony broadcast yesterday (22 April 2021).

Carlo Lambro, New Holland brand president, said, “Farmers today are expected to reduce the environmental impact of their operations. However, they must be able to do it without losing their profitability. As equipment manufacturers, it is our role to leverage technology to support them.

“The two innovations awarded today address two important issues they face with the harvest, helping them to make informed decisions - one with agronomic data they can use to market their crops most profitably, the other enables them to take proactive actions to reduce grain losses as they are harvesting.

"As always, New Holland’s innovations bring tangible benefits to their efficiency and profitability, as they operate sustainably."