Feedback is incredibly important for small businesses.

Be it from within with work colleagues communicating ideas amongst each other. Or coming from external sources, most likely customers, providing information to help a company adapt, fine-tune and improve current and future practices. Feedback should be a concept embraced and constantly sought.

It's been said by wiser people than me that top performing companies are top performing companies because they consistently search for ways to make their best even better. For top performing companies ‘continuous improvement’ is not just a showy catchphrase. It’s a true focus based on feedback from across the entire organisation - customers, clients, employees, suppliers, vendors, and stakeholders.

Feedback isn't a concept to be afraid of. Responses which at first a company might prefer not to hear, ones which might highlight weaknesses, are opportunities from which to learn and make changes where necessary.

Hence today (with our tin hats on!), we're asking you, our readers, to let us know what you think about Service Dealer magazine.

The latest copy of the magazine should be with you very shortly and included with it is a survey card, asking you a few questions about what you think about Service Dealer, which you can fill out and pop in the post for free. You can also answer the questions online.

As an incentive for you to take the time to kindly give us your feedback, one lucky contributor will be picked at random to win a £100 Amazon gift voucher.

We ask a few general questions about what sort of machinery you deal in, your age and gender and then we get into your opinions on Service Dealer's offering.

We're interested to know how long do you spend looking at the magazine? How many times you pick up the magazine? And how many people within your organisation read it?

We are also interested in how you tend to receive your business and leisure news in general nowadays? Do you solely rely on the web or do you choose to still interact with print and other media?

And we'd like to get into specifics about what you think about Service Dealer magazine. What features do you particularly enjoy reading in the publication? What would you like to see more or less of?

Any comments you have on this Weekly Update would also be appreciated. As well as any other feedback not covered by the questions asked ,which you'd like to provide, would be most welcomed.

So please take a few moments to either fill out the card when you receive it or click here to contribute online via our website.

Thank you in advance for your help and we look forward to reading your comments.