John Deere has announced a change to its senior management affecting the leadership in Region 2 (Europe and the CIS).

Alejandro Sayago has been appointed vice president, Ag & Turf sales & marketing, Region 2, replacing Denny Docherty who is retiring on October 31, 2020.

Alejandro Sayago

Deere says in his new role Alejandro Sayago will continue to manage the team responsible for execution of their 'Grow Time' strategy across the region, ensuring the successful implementation of what they term their 'Smart Industrial Operating Model'.

The company say he will also focus on the transition of the central sales and marketing organisation from Mannheim to Walldorf in Germany. In addition, he will drive the company’s continued efforts to build a strong dealership network for agricultural and turf equipment in the region. Alejandro’s appointment will take effect on October 1.

Alejandro (Alex) Sayago joined the company in 1992 as an engineer at John Deere Industrias in Mexico and later held supply management and operations roles there. He had subsequent assignments in marketing, sales and strategy in the US, Uruguay and Brazil.

In 2012 he was named director, Corporate Business Division for the Ag & Turf Division. Two years later he became director, sales & marketing for operations in Latin America (Region 3). Since February 2019 Alejandro has been director, Corporate Strategy & Business Development.

“Alejandro has been one of my trusted advisors who helped to develop our Grow Time strategy, which fully aligns with the Smart Industrial Model,” said Denny Docherty. “I’ve known Alex personally and professionally for 15 years and I promise you, the region and John Deere dealers are getting an outstanding leader and person to work with.”

Denny Docherty

Denny Docherty joined Deere in 1998 and has held numerous leadership positions in sales, marketing and strategy. In January 2019 he assumed his most recent duties, heading sales and marketing in Region 2. He has elected to retire for family reasons.