SANLI (UK) Ltd is showcasing its new ‘shop-in-shop’ concept for garden centres at GLEE 2013 which opens this Sunday.

The company has devised special self-contained units which slot neatly into a display area – allowing garden centres to easily and effortlessly promote the Sanli range.


A model of the shop-in-shop

Customers can browse information on a touch screen and check out the equipment demo models surrounding the screen on an attractive ‘striped lawn area’.

After ordering, delivery is made free next day, direct to the customer.

“Few garden centres have traditionally offered petrol products such as lawnmowers, partly because these are technical products requiring specialised sales people and also the after-sales service that is required in the form of maintenance, servicing and repair,” said Sanli (UK) Ltd managing director Simon Del-Nevo.

“The Sanli shop-in-shop, together with the after-sales care Sanli Helpline, overcomes these challenges – giving garden centres a convenient way in which to extend their range to encompass petrol lawnmowers and other garden equipment and create new sales.”

Sanli has devised 2m by 3m display units for garden centres which require just power and WiFi.

The shop-in-shops, which are delivered and installed working, will be unveiled for the first time at the NEC, Birmingham, from 15th to 17th September.

“The shop-in-shops require no garden centre staff involvement, as information is available from the touch screen and from the demo models surrounding the screen on the 'striped lawn area’,” said Simon Del-Nevo. “Delivery is made by Sanli, next day, free to customer, and all after-care is via the Sanli helpline and includes everything from telephone advice to 'back to base' for warranty work.”

Visit the Sanli (UK) Ltd stand in Hall 5, stand number 5D-38, for more information about the new shop-in-shops.