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Dealer hit by fraud following thefts; Cub Cadet launch new classifications; STIHL appoint; Valtra & Massey win at SIMA
IN THIS ISSUE
DEALER HIT BY CARD FRAUD FOLLOWING RECENT BREAK-IN
CUB CADET LAUNCH NEW PRODUCT CLASSIFICATIONS
STIHL EXPANDS GROUNDS CARE TEAM
VALTRA TRACTOR WINS AT SIMA
MID POWER WIN FOR MASSEY
MZURI EXPAND MANUFACTURING
DEALERS SPRING INTO PGC OFFER
HELIGAN RE-ESTABLISHES LOCAL DEALER PARTNERSHIP
NEW HQ FOR HOUSEHAM SPRAYERS
AND FINALLY . . .
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MARCH / APRIL 2017 issue :


COMPACT TRACTORS

DEALER PROFILE: GSR FARM MACHINERY

FACE TO FACE: TIM LANE, T H WHITE

STIHL DEVELOPMENTS

LAMMA REVIEW

FOCUS ON IBCOS

BTME REVIEW

TRAINING & EDUCATION

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STIHL EXPANDS GROUNDS CARE TEAM
New Development Manager

STIHL GB is strengthening its sales team structure following a hugely successful 2016 which saw the company reach £100 million of sales - its most impressive performance ever - plus the announcement that VIKING products will be merging with STIHL to create an expanded product range.


Steven Greenup

Steven Greenup has taken on the new role of Grounds Care Development Manager, providing support to STIHL’s Approved Dealer Network.

Steven’s vast 27 years of experience in the industry, which includes nine years at STIHL and even longer with an established North East dealer, will be harnessed to help increase sales of mowers, tillers, shredders, ride-on mowers and perhaps most importantly, robotic mowers and lithium-ion powered mowers.

In addition to the appointment of Steven Greenup, STIHL it also strenghtening its Grounds Care team both at its Camberley Head Office and with the planned recruitment of a Field Support team member in the Midlands or North of the country.

The company says these reinforcements will support STIHL dealers to maximise their iMow sales success, providing assistance with initial installations and practical support. A new Area Sales Manager for Scotland and a new Merchandiser for the Midlands are also being sought. Visit STIHL’S career page here for more details.

Robin Lennie, Managing Director says, “Over the last five years, STIHL GB has enjoyed rapid growth due to a number of factors including; its Dealership Development programme, a vast expansion of STIHL tools aimed at homeowners, a substantial investment in marketing and training, and most notably, the tenacity of its Approved Dealers. As we plan to merge VIKING into the STIHL brand, we have decicded to strengthen our grounds care team to provide our dealers with increased support for the future.“


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