A new era for the LAMMA show begins in January 2019 when it opens its doors for the first time at the NEC in Birmingham.
Organisers promise a whole new experience, with all stands being fully under cover for the first time in its history.
LAMMA ’19, which continues to offer free entry and car parking, say they will build on the show’s reputation as a key diary event for farmers, contractors and their staff.
To help make the most of their time at the event, visitors are being asked to register in advance. The four-step process is now open here.
Badges will be emailed automatically within a few minutes of completing the form, ensuring visitors can walk straight through to the show when doors open on Tuesday 8th and Wednesday 9th January.
As well as enjoying fast-track entry into the show, visitors will be able to use their badges to share details quickly and easily with exhibitors.
Advance registration is not compulsory - visitors can register at the entrance but may face a delay entering the event.
The organisers of the show say the event has attracted strong exhibitor interest, with over 500 companies having already booked more than 87% of the available stand space.
In a statement the organises said the event "will stay true to its roots, attracting not just large companies but also hosting smaller agricultural engineering and machinery firms from across the UK, ensuring a fantastic array of products to suit all sectors of the industry, whatever their budget."
Elisabeth Mork-Eidem, group events director at AgriBriefing, which owns LAMMA, said, “We are excited by the opportunities that this new venue creates for the LAMMA show.
Both visitor and exhibitor feedback has been incredibly supportive, with a lot of real excitement regarding this important development for the UK agricultural industry.
“By making LAMMA a register to attend event, we can continue to develop the show - the more we know about our visitors, the better we can tailor future shows to meet their needs.”
The first LAMMA show at the NEC will take place on Tuesday 8th and Wednesday 9th January 2019.
