Massey Ferguson has announced that Tim Walters has been appointed as the new brand manager for Massey Ferguson, UK & Ireland.

 
Tim joined the company in 2014 as sales support specialist for FUSE. Following this, he has worked as area sales manager and harvesting national sales manager before his role as manager of sales support & roduct marketing UK and Ireland, leading a team of four sales support specialists. Officially starting his new role on December 1st 2024, Tim will head-up the UK & Ireland sales and marketing team.
 
Tim said, “I’m delighted to have the opportunity to lead the UK and Ireland teams into 2025 and beyond. I’ve been part of the MF brand for a decade and appreciate how valued we are by many farming businesses. My experience across different roles in the business will be vitally important as we continue to showcase our excellent range of machinery to the UK industry.
 
“As we head towards a new year, the MF team looks forward to working closely with every dealer to ensure a good start and continuing success into 2025,” Tim concluded.