A Cumbrian plant and machinery specialist is entering a new market after joining the national Polaris dealer network, covering Carlisle, West Cumbria and Penrith.
L-R: Adam Tinkler, Cubby Plant Hire managing director; Neil Pirie, Polaris UK district sales manager; and Dan Burrow, head of Polaris at Cubby Plant Hire
Cubby Plant Hire has been appointed an official dealer for the ATV and UTV manufacturer, marking a new chapter for the business as it expands beyond its established plant hire operations into off-road vehicle sales.
The move will give farmers, landowners, forestry operators and rural businesses across the region access to the full Polaris Ranger and Sportsman range, backed by local expertise, servicing, genuine parts and comprehensive aftersales support.
The expansion also sees Cubby Plant Hire strengthen its regional presence with the acquisition of the Penrith dealership from Burrow & Rutter-Armstrong and the appointment of Dan Burrow as head of Polaris, bringing product and customer experience to the operation.
Operating from its Carlisle headquarters and new Penrith depot, Cubby Plant Hire will support customers across a territory stretching from Carlisle to Hawick, the Lake District, West Cumbria and the Eden Valley. Burrow & Rutter-Armstrong will continue to operate its tuning and remapping business as normal.
Adam Tinkler, managing director at Cubby Plant Hire described the move as a "perfect fit for the region’s customer base."
He continued, “As demand for versatile utility vehicles continues to grow across agriculture and industry, the partnership reinforces Cubby Plant Hire’s commitment to supplying reliable, high-performance equipment backed by trusted local service from an experienced team with an in-depth understanding of customer needs and requirements.”
Neil Pirie, district sales manager for Polaris Britain, added, “We are delighted to welcome Cubby Plant to the UK Dealer Network. With their passion and knowledge of their industry alongside Dan’s Polaris experience, we are excited to see what they can achieve in the coming months. This is a new direction for Polaris and branching into new industries will allow us to grow the overall coverage and volume in the UK.”
