Merlo UK has announced significant changes to its agricultural dealer network, strengthening their presence across large parts of the east, southeast and midlands. 

The company says this strategic development ensures enhanced customer support, improved aftersales service, and greater accessibility to their telehandler range. All new appointments will officially commence on 1st February 2026, and visitors can meet the expanded dealer team on the Merlo stand at the LAMMA Show next week.

Farmstar Ltd joins network

Sam Davies, managing director, Farmstar and Craig Footman, regional sales manager, Merlo UK

Following productive discussions, Merlo UK has confirmed the appointment of Farmstar Ltd, operating from three depots in Marr (South Yorkshire), Brigg (North Lincolnshire), and Market Weighton (East Yorkshire). Farmstar serves one of the UK’s most productive farming regions, encompassing large arable areas alongside livestock and root crop operations.

Formerly representing another telehandler brand for over 20 years, the dealership says they have embraced the opportunities Merlo offers and is eager to introduce the brand to its customers. 

Turney Group expands representation

Dan Coates, operations manager; Phil Bush, managing director; Peter McFerran, aftersales Manager, Turney Group and Craig Parkes, regional sales manager, Merlo UK

Earlier in 2025, Merlo UK appointed Turney Group to represent them from its new depot in Bredon, Gloucestershire. Building on this successful partnership, Turney Group will now extend representation to its other two depots at Princes Risborough (Buckinghamshire) and Middleton Stoney (Oxfordshire).

This expansion reinforces Turney’s commitment to delivering premium machinery backed by exceptional service.

Ernest Doe adds Merlo agricultural franchise

Graham Parker, sales director Ernest Doe and Owen Buttle, national sales manager, Merlo UK

Just five months after taking on Merlo’s construction franchise, with a strong network across 19 depots in East Anglia, South Lincolnshire, and South-East England, Ernest Doe brings decades of experience and a reputation for quality and customer care. Adding Merlo telehandlers to its agricultural line-up reflects Ernest Doe’s recognition of growing demand for high-performance handling solutions.

Owen Buttle, national sales manager at Merlo UK, said, “These appointments represent an exciting step forward for Merlo UK. By partnering with respected, customer-focused dealers like Farmstar, Turney Group, and Ernest Doe, we are ensuring farmers across key regions have access to Merlo’s innovative telehandlers and outstanding aftersales support.”