After 15 years with The Toro Company, Simon Atkin, territory manager has made the decision to retire - his last day at the company will be 31st July 2026.

Simon started his career in the groundcare industry in 1997 when he joined AL-KO, working in various positions within the company, before his sales skills were spotted and he was promoted to field sales in 1999. Simon held positions at Rochfords and Tyre-Line, continuing to sell into the groundcare industry. 

Simon later joined Lely, where he first started selling Toro equipment, building a strong knowledge of the Toro ranges.

It was in April 2011 when the Toro Residential and Landscape Contractor portfolio moved from Lely (now Reesink) to Hayter Ltd, that Simon joined Hayter as well to support the sales of Toro to the Hayter dealer network.

Simon was responsible for the North of England and Scotland, building a strong base of Toro machinery within those dealers, before switching areas in 2021 to take over the South West of England and Wales.

Simon says he is looking forward to spending more time on the golf course and enjoying more holidays with his partner Gail.

Craig Hoare, sales & marketing manager, Toro U.K. said, “Simon is well respected within the industry and popular with our dealer network. Please join me in wishing Simon well in his much-deserved retirement and congratulating him on his contributions to Toro UK. We as a team will miss his experience and input and will start the job of recruiting for his replacement later in the year.”