EXPO EXCELS
Buoyant US trade show
by Service Dealer Editor, Steve Gibbs
 
Steve Gibbs

I'm submitting my blog today from the slightly more far-flung confines of a hotel room in Louisville, Kentucky!

 

It's been my privilege to be here this week to attend the GIE+EXPO trade show, which takes place annually at the Kentucky International Exposition Centre.

 

Run by the American trade association the OPEI, alongside Sellers Expositions, I last attended the show four years ago and in those intervening years it has, remarkably, grown even larger. I remember when I was here previously what struck me immediately was the sheer scale of the endeavour. We are just not used to shows of this size for the outdoor power equipment sector in our country.

 

 

What of course contributes significantly to the GIE+EXPO's ability to run on such a large scale is the venue - an equivalent to which, we don't really have at home. The Kentucky Exposition Centre, allows the show to enjoy the best of both worlds for a machinery exhibition, in that it has a huge indoor space for fancy, static stands - plus an enormous outdoor area for practical, hands-on demonstrations. To this end, most exhibiting companies will have two stands, both inside and out.

 

 

On top of this, the show caters incredibly well for specialist dealers. Most of day one of the show on Wednesday this week was exclusive entry for dealers only. This means the show floor is that much more free of crowds making it easy to move around between stands. Crucially, it also allows dealers and suppliers to talk freely to each other without prying, end-user ears overhearing any potentially sensitive conversations. It genuinely is a fabulous innovation. 

 

Also Wednesday is classed as a reception day, with many exhibitors giving away food and beer on their stands to attendees - with STIHL taking things even further with a full oompah band on theirs! This all contributed to a most convivial atmosphere - which judging by the sight of some attendees stumbling for the buses which shipped everyone back to town at the end of the day, was taken advantage of to its fullest.

 

Alongside this, dealers can benefit from a comprehensive series of educational seminars across all three days. Cleverly taking place early morning so as not to take the dealer visitors away from the show floor and the exhibitors, topics being covered this week included subjects such as profitability, service processes, sales techniques and other facets of managing an independent dealership.

 

Bob Clements

 

These are led by Bob Clements and Sarah Hey of Bob Clements International. There were some truly superb sessions this week which were packed out with American dealers listening to the advice on offer.

 

For example Sara Hey on day one ran a very well attended session entitled Meeting the Challenge of Change. She talked about how change for dealerships can be a most daunting prospect, but one which however intimidating, is often essential to move the business forward. She suggested three steps which dealers could follow in order to start leading change in their company is to make it sound exciting, be transparent with employees and to have a strong plan in order to create certainty.

 

Sara Hey

 

Dealers in the UK shouldn't worry about missing out on these words of wisdom of course, because both Bob and Sara will be attending the forthcoming Service Dealer Conference which is taking place next month at the Double Tree by Hilton Oxford Belfry. And don't forget, Sara continues to write her regular column in Service Dealer magazine.

 

Below you can watch Bob talking to Service Dealer owner Duncan Murray-Clarke at EXPO yesterday, about what the US dealers got out of the sessions and what's in store for attendees at the Service Dealer Conference in a few weeks time.

 

Bob Clements interview with Service Dealer at GIE+EXPO 2019

 

Yesterday at the show, I managed to catch up with the President of the OPEI Kris Kiser. We had a comprehensive talk about the current state of the outdoor power equipment market in the U.S and indeed what trends Kris saw for the future.

 

Kris Kiser with Service Dealer editor, Steve Gibbs

 

Kris said how this year in particular had a seen a "radical shift" towards battery powered machinery in the US market. He also spoke of how the robotic mowing sector is exploding right now. He said once the autonomous sector fully takes holds, expect to see a torrent of uptake of the technology across the States.

 

You will be able to read a full report on my interview with Kris in a forthcoming issue of Service Dealer.

 

Also during the show, I heard from Todd Teske, CEO of Briggs & Stratton. The company have had some well documented problems this past year but Todd didn't particularly address these issues in any detail in his talk with the trade press.

 

Todd Teske

 

He did describe 2019 as a year of investment for the company and said that as a consequence of these investments they shall become a company easier to do business with in the future - acknowledging that hadn't necessarily been the case this past year. He asserted that he was confident looking forward though. He said, "We are planning for growth and we anticipate growth." He also made a point of describing Briggs & Stratton as now a company that is a "provider of power" - be that traditional petrol engines or indeed new battery and hybrid technology.

 

Around the show there were plenty of new products to see. One very interesting launch was on the Mean Green Mowers stand, where they had a grand unveiling of a new large area autonomous mower.

 

Joe Conrad unveils the Atom

 

Called the Atom, the innovation here was that the machine doesn't use a guide wire or GPS via a base station - rather it navigates courtesy of on board cameras and in-built A.I. Company owner, Joe Conrad, described it as "the future of autonomous mowing."

 

Whilst at the Mean Green Mower stand it was great to see some UK faces being represented at the show, with the chaps from Overton Ltd, Guy and Richard Overton, who are the UK distributors for the Mean Green range. Richard told me they'd had great year just gone with Mean Green at home, with more dealers coming on board and the products really starting to take off. He said there was space for more dealers in the UK and just recently they'd been having some very interesting conversations and demonstrations with several large UK groundscare contracting companies.

 

Guy and Richard Overton who distribute Mean Green in the UK

 

One new innovation to the show which wasn't included last time I was here, and one which if I'm being honest, I'd be surprised to see repeated at home, was an area entitled Mutt Madness. Clearly a passion project of the OPEI's Kris Kiser, who as part of his presidential role can be seen on U.S morning television, promoting the benefits of natural grass gardens as an ideal environment for family dogs. This area which was in its second year, allowed attendees to return home with a newly adopted rescue dog! Yep, an actual dog. Imagine going to SALTEX and instead of simply leaving with a carrier bag full of brochures and a promotional baseball cap, you went home with a new family pet?!

 

A puppy up for adoption at Mutt Madness

 

However different it sounds to us, in the context of GIE-EXPO it worked perfectly. It was a genuinely joyful experience. It was an attraction which gave attendees a fun break from trawling around the stands and it was undeniably performing a most worthwhile service - with a cheque for $10,000 presented to the Kentucky Humane Society. Also in the wider scheme of things, the promotion of the concept of well-maintained grassed areas for pets to flourish, is outside the box thinking at its best.

 

$10,000 was presented to The Kentucky Humane Society on behalf of the Mutt Madness event

 

There will be full report on GIE+EXPO in an upcoming issue of Service Dealer. In the meantime I have to say that I have been so incredibly impressed this week. I'm sure the U.S dealers in attendance will be returning to their places of business today, having genuinely benefited from their time here. Plenty of new innovations were on show, with robotics in particular, making its presence felt across the showfloor and demonstration areas in a noticeably significant way.

 

Would a trip to the show in the future for more UK dealers be worth the inevitable expenses involved? Perhaps.

 

It would most certainly be an eye opener which would reveal the potential for what outdoor power equipment shows can be when they are operating on a scale such as this.

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In this issue
EDITOR'S BLOG
EXPO EXCELS
NEWS
BIGGEST EVER GIE+EXPO
JT FRISKNEY CLOSES DOORS AFTER 110 YEARS TRADING
WHICH GROUNDCARE TRACTOR BRANDS RESONATE WITH TURF PROFESSIONALS?
BARRUS SHOWCASE NEW PRODUCTS TO DEALERS
CAN-AM SET UP UK CALL CENTRE
BEST IN TEST AWARD FOR HUSQVARNA
KUHN APPOINT NEW DEALER
RICKERBY TAKE ON CLAYDON
PRECISION FARMING SPECIALIST APPOINTED
CREATIVE STRIPES WINNER ANNOUNCED
JOBS
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