New Holland has announced the appointment of Keith O’Brien, trading as O’Briens Tractors, as a dealer for County Mayo and North Galway in Ireland.

The manufacturer says this appointment strengthens the brand’s presence in those areas and ensures local access to a comprehensive product portfolio, genuine parts and aftersales support. They also say it reflects a commitment to investing in strong, locally focused dealer partners who understand the needs of modern agriculture. The team at O’Brien Tractors bring extensive industry knowledge and a customer-first approach.

“We are delighted to be appointed as a New Holland dealer for Mayo and North Galway,” said Keith O’Brien, owner of O’Brien Tractors, “The partnership with New Holland allows us the opportunity to develop and grow our business by offering our customers innovative and reliable machinery, backed by strong parts and service support”.

David Rapkins, CNH business director UK and ROI added “Keith and his team in Bohola bring with them extensive experience in the Agricultural machinery business having worked in support of brother Adrian O’Brien, also a New Holland dealer, in the local area over the years. Their appointment enhances our dealer network in the northwest of Ireland and ensures customers in the area receive the high standards of support that they expect from New Holland”.