This Saturday (Nov 14th) , the NFU, the Worshipful Company of Farmers and John Deere are teaming up for this year’s Lord Mayor’s Show to demonstrate how farming has transformed itself into a modern, forward-thinking industry and adopted cutting-edge technology such as robotic milking systems, GPS, drones, solar energy and electronic identification of livestock.


Deere's brand new 4-track 9RX tractor

Featured at the show will be John Deere’s brand new 4-track 9RX tractor – one of the first in Europe. Alongside will be an immaculately restored John Deere model 4020 tractor, manufactured and registered in 1966, towing a trailer with stunning 3D graphics depicting a vibrant and futuristic industry that embraces science and technology.

Five young farmers, all who use different aspects of technology, will accompany NFU, Worshipful Company of Farmers and John Deere representatives, to promote farming to the crowds of more than half a million people expected to line the route of the three mile procession through the City of London.

NFU President Meurig Raymond said: “It’s great to see that nearly half the population recognise farming as a modern, high-tech industry and events such as the Lord Mayor’s Show allow us to promote that to a wider audience. The challenge we now face is to get that message out to those people who don’t realise agriculture is at the forefront of state-of-the-art cutting-edge technology.

“We know young people are very tech-savvy and I want them to be able to see the opportunities available to use those skills as part of a career in agriculture and its allied industries to help us deliver high quality food by developing an efficient, thriving, profitable and sustainable industry to meet the demands of a growing population."

Chris Wiltshire from John Deere added: “In the 1960s the 4020 was ahead of its time and became the most popular tractor of its era. The new 9RX is now our flagship product that many large scale food producers are using.

“Next year John Deere celebrates 50 years of operation in the UK so we are extremely proud to back British farming and to demonstrate that support during this year’s Lord Mayor’s Show.”