CUSTOMER TICKLED PINK
With fundraising JCB
A 22-tonne JCB excavator has rolled off the Staffordshire company’s production lines – painted in eye-catching pink.
 The pink excavator While most JCB diggers come in standard yellow, this one-off was painted in a different hue to give a colourful boost to customer Waitings Drainage & Pipeline Contractors’ initiative to raise thousands of pounds for two cancer hospices. To help the cause, the cost of painting the JS220 model in the special pink livery was met by JCB Heavy Products in Uttoxeter, where the machine was made. Now every time it goes to work, a percentage of the revenue earned will be split between the Eden Valley Hospice, based in Carlisle, and the Hospice at Home Carlisle and North Lakeland. JCB Heavy Products Managing Director Deepak Shetty said: “We were delighted to be able to help such a worthwhile cause by donating the cost of painting the machine in pink. The machine caused quite a stir as it progressed down the production line and its eye-catching colour scheme should ensure lots of money is raised for the hospices.”
 Deepak Shetty, MD of JCB Heavy Products, hands over the pink excavator to Victoria Waiting, Director of customer Waitings Drainage & Pipeline Contractors Ltd A Facebook page has been set up to chart the machine’s fundraising activities while a naming competition and a Just Giving website will help to generate even more funds.
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