EGO Power introduced their range of battery powered garden machinery to the UK trade press yesterday and gave a sneak preview of the 2016 products.


The currently available EGO mower

Held at Hicknaham Farm in Burnham, Buckinghamshire, Peter Melrose, European President and Steve Roskell, European Marketing director, took the assembled press through the Ego range which is currently available through Henton & Chattell supplied dealers. Based around a 56volt lithium-ion battery and a quick charger, this year's range of products consists of a lawnmower, a chainsaw, a blower, a hedgetrimmer and two strimmers.


Steve Roskell with the hedge trimmer

Steve Roskell said, "We describe EGO as having 'Power Beyond Belief' and it really does have to be experienced to fully appreciate what we are saying. Our lithium-ion lawn mower is a direct challenge to petrol, electric and existing cordless garden products and we're confident consumers will see and feel the difference."

Peter Melrose echoed these sentiments saying, "Our battery is fundamental to everything we are trying to achieve. And we are confident we have got this 100% correct. We also have the fastest charger on the market. With a full charge from flat to capacity taking just 30 minutes. This would achieve 45 minutes cutting time with the mower."


Peter Melrose with the chainsaw

Peter was keen to stress these products are only sold through independent dealers. Ego need their story to be told by specialists who can take their time to sell the benefits of the range to consumers. Ego are providing dealers with support such as P.O.S materials and they will be in attendance at the three upcoming Henton and Chattell roadshows, as well as Saltex and other European shows. They are intending to get out and tell their story at lot more, assisting dealers at local events and county shows with their mobile demonstration unit.

2016 will see an increase in the amount of products offered to the dealers. There will be four mowers, four line trimmers, 3 hedgetrimmers, 2 chainsaws and a new leaf blower. Also higher capacity batteries will be offered with certain models.

The press then got a chance to get hands on with both the current range and with some working prototypes of the 2016 machines. The quietness and smoothness in operation of each unit was instantly apparent, with the chainsaw in particular offering a very non-intimidating use for the novice.