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Balmers new premises; Toro upbeat; AEA Conference; B&S sales force; Stihl award; Bomford appoint; Trimax role
IN THIS ISSUE
OFFICIAL OPENING FOR BALMERS GM
TORO ON THE UP
AEA ANNOUNCE CONFERENCE LINE-UP
B&S EXPAND SALES FORCE
STIHL WIN INNOVATION AWARD
COBRA SET TO BITE AGAIN
MAKITA’S NEW 4-STROKE POLE HEDGE TRIMMER
BOMFORD APPOINT DOUBLEDAY
TRIMAX CREATE NEW EURO ROLE
SLURRYKAT NAME NEW DEALER
STUDENTS MAKE CLAAS
UK WORKER OF THE YEAR 2015
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COBRA SET TO BITE AGAIN
15 new products for 2015

2014 saw the launch of the biggest range of garden products to be released in recent times.

Cobra arrived in the market in spring and brought with it over 70 products, including 30 petrol and electric mowers as well as scarifiers, cultivators, chainsaws, hedgetrimmers, brushcutters and vacuums.

Sales went exceptionally well and the brand easily reached, and exceeded, its targets. Now, ready for the 2015 season, Cobra is back and has 15 new products - all aimed to suit UK gardens and offering brilliant quality at affordable prices, without compromising on quality.


Cobra MX46S40V

Henton and Chattell managing director, Peter Chaloner, said, "We are delighted by Cobra's success so far. The products proved to be very popular with both our dealers and customers. On the back of this success we've been able to increase the range to further meet the needs of our customers. Having over 100 products in the range in our first year is a bold move but we want to offer something to meet everyone's requirements."

The new 2015 products include a lithium-ion cordless range that consists of two cordless 40v mowers, both with 4.0Ah batteries. These are a 16" push mower with mulching capabilities, and an 18" self-propelled mower with both side discharge and mulching functions.

The Cobra range has also expanded to include a broader range of rear roller mower models, including a 16" option to complement the existing 18". Both models are available with a choice of engines, and even the option of an electric start. If that wasn't enough, a new mulching mower has also been added to the range.

Also new for 2015 are four petrol chainsaw models, a new petrol grass trimmer and a 26cc petrol blower/vacuum.

Another development for 2015, will see some of the original 2014 lawnmowers receiving a facelift, with new models having a distinctive front silver Cobra decal to accompany the iconic red decks.


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