SERVICE DEALER MAGAZINE Due for publication in April
The revamped Service Dealer magazine will be published in April and thereafter as a quarterly. The magazine will be free of charge for all bona-fide sales and service dealers in the grasscare, farm and outdoor power equipment sector.
All subscribers to Service Dealer during 2012 will receive the magazine automatically.
FEATURES in the first issue include:
DEALERS, Yesterday, Today and Tomorrow From a pre-internet age when local traders and the High Street ruled, to today when a huge amount of shopping is done remotely. How will specialist retailers respond and what will be their role in the future?
FACE-TO-FACE: Todd Teske, CEO of Briggs & Stratton Corporation We discuss the future for one of the world’s best-known outdoor power brands, explore plans for its OEM range and an increasingly important role for specialist dealers.
LTA SCHEME: When will it reach its full potential? It’s seven years since the industry launched the LTA (Landbased Technicians Accreditation) scheme, and yet it still has much to achieve in order to achieve the potential envisaged by its founders
DIARY OF A SEASON The return of a Service Dealer favourite, a leading dealer reflects on the progress of the season to date.
FLASHBACK: 1990 A look back at the events of 1990, a year when a Government Minister stepped into the takeover of Westwood by Ransomes; the industry staged its own show to rival the IOG show; BAGMA sacked its Director General and Michael Heseltine opened the Countax factory
PLUS:MARKETING: Using social media effectively NEW PRODUCT UPDATE: Review of latest equipment YOUR BUSINESS: A summary of business news for SMEs NEWS: Update on recent news stories
