Kubota Corporation has announced the establishment of a Holding Company in Europe as the Regional Headquarters of their industrial machinery business.

It has been 43 years since Kubota established a first subsidiary in Europe. After that they have been increasing their sales and manufacturing bases in the European region. They have achieved this by developing markets in each country.

In order to grow further, the company now believes it is necessary to shift their business management from a country basis to a Pan-European business basis and to optimise their business management in Europe.

Therefore, the company have decided to establish their European Regional Headquarters in Nieuw-Vennep, the Netherlands.

In a statement the company said, "We will drive our ‘Customer first’ and ‘Dealer first’ principles further through the activities of Kubota Holdings Europe B.V. and will continue to make Kubota Group a ‘Global Major Brand’."