GIE+EXPO, the US industry trade show which takes place in Louisville, Kentucky from October 19-21, has dubbed the 2016 show “The Year of the Dealer.”

With big-name speakers on the lineup, new educational tracks, the Dealer Day Preview and hundreds of new products on display, the organisers describe it as a dealer’s one-stop-shopping-and-learning event.

According to Kris Kiser, President and CEO of the Outdoor Power Equipment Institute (OPEI), organisers anticipate topping last year’s record-breaking attendance. “We continue to work to expand GIE+EXPO – not just in size, but in scope and depth, and this year we’re pulling out all the stops with opportunities for dealers,” he said. “If you’re a dealer, this is the year you absolutely don’t want to miss.”

◾The Dealer Resource Pavilion will move to a new location in the South Wing. This exclusive area – right on the show floor – will combine education for dealership owners and managers, training for technicians, a dealer-only lounge and Internet Café, new products and best-practice advice for managing service centers. In addition, dealers can enjoy networking with peers and a free beer & hot dog reception Thursday, 3:30 - 5 PM.

◾Dealer Kick-Off Keynote Featuring Jason Dorsey, The Gen Y Guy®
Selling Across Generations: Specific Actions That Drive Sales With Each Generation
Bestselling author Jason Dorsey, known as The Gen Y Guy®, has been featured on 60 Minutes, 20/20, The Today Show and dozens more. In this keynote presentation, Wednesday, 1 – 3:30 PM, he will share research, ready-to-use actions and unexpected insights for selling to different generations at the same time.



◾NEW – Power-Up Morning Sessions
Thursday, 8 - 9 AM: Powersports Dealer Consultant Mark Mooney, one of the most highly scored speakers at powersports industry events, will share advice for achieving long-term success in dealerships.

Friday, 8 - 9 AM: U.S. Olympian Shannon Miller, a member of the “Magnificent Seven” team that won the U.S. Women’s first ever Team Gold in Gymnastics, will discuss “The Gold Medal Mindset.”

◾NEW – The inaugural UTV University features proven powersports dealer training specialists, including Mark Mooney, Jennifer Robison and Ty Bello. Also included is a roundtable discussion about the state of the UTV industry. The program ends with Jason Dorsey’s Dealer Kick-Off Keynote followed by the Dealer Preview on the show floor.

◾Dealer Day Preview – Dealers have the opportunity for the first look at the newest products, including uninterrupted one-on-one time with suppliers during this sneak peek of the show floor Wednesday, 3 - 7PM. During a welcome reception on the show floor, 5 -7 PM, many of the exhibitors will host games, food, festivities and prizes in their booths, including a $5,000 giveaway sponsored by STIHL Inc.

◾Dealership Guru Bob Clements has been called the go-to consultant for building profitability in outdoor power equipment dealerships. He and his team from Bob Clements International will lead five free dealership management workshops. Topics will range from leveraging the unique advantages of being a small business to hiring key employees and increasing sales through your web site.

◾Tech Training & Certification – priced $30-$45 for each class – will be on Wednesday through the Equipment & Engine Training Council (EETC), which is also offering discounted opportunities for certification testing.



◾The New Products Showcase will be a launching pad for new products.

◾The Outdoor Demonstration Area offers attendees the chance to try out products for themselves in a turf-and-dirt setting. Open 9 AM - 5 PM on Thursday and 9 AM - 4 PM on Friday.

◾The GO EXPO mobile app will be available in August to help attendees stay up to date and build connections.

◾Three free concerts will rock the Nissan Commercial stage at Fourth Street Live! in downtown Louiseville.

GIE+EXPO ’s 2016 dates are Wednesday, Oct. 19, Dealer Day; Oct. 20-21 for all industry participants.