Ernest Doe & Sons Ltd has been appointed as an authorised dealer for AVR, a Belgian manufacturer specialising in potato machinery.

L-R: Graham Parker, Ernest Doe sales director; Andy Starbuck, UK country manager AVR; Shane Johnson, UK field service manager AVR; Tom Clark, Ernest Doe Sutterton branch & sales manager

AVR offers a complete range of equipment for potato growers – including cultivators, planters, ridgers, toppers, trailed and self-propelled harvesters, and in-store handling solutions.

Graham Parker, sales director at Ernest Doe, said, "This partnership strengthens our vegetable machinery range and ensures our customers have access to high-quality, cost-effective equipment, backed by the service and support they expect from Ernest Doe."

Andrew Starbuck, country manager UK, AVR, added, "Partnering with Ernest Doe & Sons is an important step in strengthening AVR’s presence in the UK. Their extensive branch network, experienced sales teams, and strong aftersales support make them the ideal partner to deliver our machinery to potato growers throughout the Ernest Doe trading area."

While the Sutterton and Littleport branches will lead AVR machinery sales, the brand will be available across the full Ernest Doe branch network. The company says they now have a Puma self-propelled four-row harvester ready for demonstration this season.