Service Dealer caught up with Iseki UK this week, meeting md David Withers and product and marketing manager Richard Tyrrell at their premises in Ipswich.

Richard Tyrrell and David Withers pictured at Iseki UK in Ipswich this week

The message coming out of the company is that they are looking to expand their dealer network this year, with the right companies in the right parts of the country.

David Withers said, "We signed up around 10 dealers across the UK last year and we're looking to add more to our family during the course of 2019.

"We're interested in speaking to dealers who want to increase their diesel offering. We see it as a win-win situation as we're looking to partner with dealers who previously would have had to turn away business because they didn't have that higher bracket to offer customers who are looking for more power.

"Many dealers have their petrol portfolio filled, but are lacking somewhat when it comes to diesel tractors. We're finding the dealers who've signed up with us are able to make more sales, and importantly more margin, by tapping into those customers who are looking for a product with increased power - who previously they would've had to send away."

David continued, "We're delighted with the dealers who have signed up with us during the past year - and now we're actively looking to add more in areas where we're currently lacking coverage."

Huw Owen from Llyn ATV in North Wales was one of the dealers who joined Iseki last year. "It has been a great benefit for us,“ said Huw. "We put the machines in the showroom and sold one in the first week. By the end of the first month we had sold three and we have gone from strength to strength from there.”