Plant hire contractor MSM Hire based in Telford, Shropshire, recently increased its 150-machine fleet to diversify into agriculture with the arrival of six Kubota M7-153 tractors, supplied by local dealer Battlefield Machinery. Two are on long-term hire working with water and fuel bowsers for the nearby HS2 construction project, with the remaining models providing short-term availability to cover harvest and autumn cultivations for growers.

“Farming is the next phase of our business expansion,” explains Mat Smith, managing director of MSM Hire. “I worked on farms before starting my hire business, and it’s an industry that I’ve always wanted to be involved with.”

“I looked at a variety of mainstream brands, but settled on Kubota for many reasons,” he says. “Firstly, the long-stroke four-cylinder engine offers good fuel efficiency; secondly, choosing the right specification adds cost-effectiveness; and thirdly, service plans have fixed the cost of ownership.”

“And if that wasn’t enough, there is Japanese reliability backed up by a five-year/5,000-hour warranty. What more reassurance could I need?”

In addition to Kubota’s standard two-year warranty, Kubota Care provides up to five years/6000 hours extended warranty (depending on the model). Kubota Care offers complete peace of mind as a true manufacturer warranty, and is not an insurance policy with an excess payable per claim.

Any remaining warranty criteria is also fully transferable on resale.

For more information visit www.kubota.co.uk