HUSQVARNA TO DROP DIXON IN US Brand name to be dropped by end of 2014
Husqvarna has announced that it will discontinue the distribution of products under the Dixon brand name by the end of 2014 in North America. International markets are unaffected at this time. Husqvarna Group will continue to process Dixon warranty claims and provide service parts under the Dixon brand for an extended period of time.
While Dixon's line of zero-turn mowers, walk-behind mowers and tractors will be discontinued, the Husqvarna Group will continue to manufacture and market similar products under the current family of Husqvarna Group brands. The Company does not expect that the move will require any job cuts, and it is not expected to have any noteworthy impact on Husqvarna Group's financial position.
"The decision to phase out the Dixon brand is part of the Husqvarna Group's strategic plan, a strategy that seeks to reduce operational complexity, improve efficiency and give additional focus to the consumer," said Jeff Dewosky, Vice President - Dealer Sales, Husqvarna.
Husqvarna acquired Dixon in 2006 from Blount International
