Ten years ago this spring a new brand entered the garden machinery market, launched by Nottingham-based, Henton & Chattell.

Cobra md Peter Chaloner with one of the new ride-ons at this week's Garden Press Event in Islington

One of the largest distributors of garden machinery in the UK with more than 1,500 dealerships across the country, Henton & Chattell say they used their market insight garnered from more than 80 years of being in the industry to launch its own brand: Cobra.

To celebrate the brand’s 10th birthday, the brand is launching what they describe as perhaps their biggest innovation yet, with the introduction of its new of eight ride-on lawn mowers this spring. The range features eight models, which the company says are aimed at helping those with larger lawns to mow with ease, at an affordable price.

Discussing the brand’s growth and success, managing director of Cobra, Peter Chaloner said, “We are so thrilled with the success of Cobra over the past 10 years, the response and demand from customers has been incredible. We’re really excited about the next chapter with the new ride-on tractors and have lots more product development in the pipeline for the future too.

“We’ve seen across our nationwide dealer network of Cobra stockists that the demand is very positive and we’re committed to bringing even more products to our dealers. We are 100% focused on supporting our dealers.”