The AriensCo Roadshow 2025 came to a close last weekend at the end of September 2025.

Since the end of July, their sales teams have been on the move across Germany, France and the United Kingdom - meeting dealers and end users directly at their locations. With up to seven stops in each country, visitors had the chance to get up close with the latest from AS-Motor and Ariens, and try them out for themselves.

Each stop featured live demonstrations, expert conversations, and personal consultations that allowed for hands-on experiences. The company says the focus was not only on showcasing product features, but also on discussing everyday challenges, technical details, and service and spare parts needs with dealers, service professionals, and local authorities. 

Sam Lewis, general manager of AriensCo UK, said, “Performance data is one thing - but the real test is putting the machine into the hands of the user. That’s when you truly see what it can do.” 

Two key machines took center stage, both unveiled earlier this year at demopark - the AS 990 Tahr RC remote-controlled rotary mower and the Ariens Summit Pro Zero-Turn Series

Across all three countries, the company says response to the roadshow was overwhelmingly positive. Visitors appreciated the chance to experience the equipment first-hand, while dealers took advantage of the opportunity to deepen their product knowledge. 

“Roadshows help build trust and provide a genuine product experience,” Sam Lewis concluded. “They’ll continue to play an increasingly important role alongside trade shows and conventional demos in how we connect with our customers.”