NEXT ISSUE SERVICE DEALER BUSINESS QUARTERLY Magazine Summer 2013 published July 2013
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HONDA'S NEW BRAND CAMPAIGN Celebrates innovation and curiosity
Innovation and curiosity are at the heart of the latest Honda brand campaign which takes viewers on a journey through Honda’s rich heritage and engineering advancements. Created for Channel 4 Documentaries, the campaign includes ground-breaking historical and concept products as well as current machinery - all reflecting Honda’s passion for friendly technology, useful design and ultimately, ‘The Power of Dreams’.
Breaking at 9pm on Tuesday 18 June in 'Child Genius’, the campaign premieres as a set of short bumper break films which continues Honda’s fourth year of Channel 4 documentaries sponsorship. A full version of Honda ‘Hands’ is now live on Honda (UK’s) YouTube Channel, which you can view below
The films showcase Honda’s rich brand heritage with an engineer’s inquisitive hands intricately playing around and transitioning between Honda products and, in the process, showing viewers the story of Honda’s greatest achievements.
It all starts with the ‘nut’ to signify the start of the production process. This quickly morphs into Honda’s very first engine; the Type A.
Throughout the films, viewers will see two wheeled products including the 1958 Super Cub, the current CRF450R off-roader, the 2RC143 -Honda’s first Isle of Man TT winning bike- and the current TT winner, the 2013 racing Fireblade.
Car-wise, eagle-eyed viewers will notice the much loved Jazz, British built CR-V, the current Civic alongside the 1972 original, plus the BTCC version and the 2007 Type R. The original NSX also makes an appearance alongside the new concept model which was unveiled at this year’s Detroit Motor Show.
Other Honda products include the Honwave T38 inflatable boat, an All Terrain Vehicle, leaf blower and the new Miimo robotic lawnmower.
ASIMO and the early robotic machine, the E3, appear along with the Dream solar powered concept car and the zero emission, hydrogen-powered FCX Clarity which emits only water.
It all culminates with Soichiro Honda’s personal dream: to bring personal mobility to the skies - the HondaJet.