Krone UK has appointed Lancashire-based Metcalf Ag Engineers and Essex-based Adcock Agri Ltd as main dealers, to strengthened its distribution and support network.

Managing director of Metcalf Ag Engineers, Raymond Metcalf, said “This opportunity represents a new chapter for our family business, and to improve our service we have appointed well respected local contractor John Forrest (Fez) to boost our existing sales team.

L-R: John Forrest, Susan Metcalf, Raymond Metcalf and Dave Bennet

“We were Lely dealers until the company was bought by AGCO, which left a gap in our portfolio,” he says. “We are very excited by the Krone appointment and proud to represent such a quality brand in the area.”

Adcock Agri Ltd managing director Tim Adcock said, “We are very pleased to be covering Essex as Krone’s new dealer. The brand fits well within our existing franchise portfolio, which includes McCormick, Dieci, NC Trailers and Bomford Turner.

Tim Adcock

"The Krone brand is well established in our area, but there is a great opportunity to build market share with new and our existing customers.”