The company's five new models offer efficient automatic Dual Clutch Transmission (DCT), smooth Independent Rear Suspension (IRS) and Electric Power Steering (PS) yielding efficiency, comfort, durability and ease of use. The All Terrain Vehicles (TRX90 – TRX680FA) will be on display on all four days.

The Royal Welsh Show is one of the most prestigious agricultural events on the calendar, drawing crowds of hundreds of thousands and presenting a standout opportunity for the farming and agricultural community to see first-hand what Honda has on offer.

Visitors will also be able to get up close to Miimo - Honda's robot lawnmower - and discover a wide range of its Lawn and Garden products, including its new cordless power equipment, the handheld Versatool with multiple attachments, ride-on and pedestrian mowers, tillers, brushcutters, hedgetrimmers, generators and water pumps.

Another highlight will be the latest Honda motorcycles, the stylish and uncompromising CRF250R and CRF250X.

Last but not least, Honda is offering an in-store only discount of up to 25 percent off selected items across the Honda handheld range. As well the popular 'Trade In Trade Up' campaign with up to £400 off selected lawnmowers. Both offers are valid until Sunday 31 July 2016