Price Turfcare, the UK and Ireland distributor of the Ventrac compact tractor, have been named European Distributor of the Year and were presented with Ventrac’s Platinum Award for Sales Achievement at last week's BTME show.

L-R: Tyler Dickie, Ventrac’s international sales manager, Rupert Price md of Price Turfcare and Henrik Lund, Ventrac’s European sales manager

Commenting after presenting the award, Tyler Dickie, Ventrac’s international sales manager said, “The effort that Rupert Price and his small team put into generating new business in the UK and Ireland is phenomenal. Since the formation of the business just 6 years ago, they have seen year-on-year increases in sales and they are our flagship European dealer.

"If I could clone their business model I would, but I also know that their success is down to the incredible drive and determination from the top downwards. They thoroughly deserve this recognition.”

Also visiting from Ventrac’s headquarters in Ohio, USA was Isaac Roth, the company’s marketing director. He said, “The Price Turfcare team did a fantastic job of producing an eye-catching stand at BTME and an innovative way of presenting our unique products. They also organised a product review seminar with leading landscape and golf course professionals to help us understand the different environmental conditions and the requirement for specialist equipment here in Europe. 

“Price Turfcare is a case study in how to launch a brand. Just six years ago our products were unknown in the UK, but with a defined marketing strategy, dedication and hard work Ventrac is now a recognised, established and respected brand over here. It has been a fantastic visit and I have learned so much in a short timespan.”