Virgin Trains’ customers arriving at London Euston Station this week, between Platforms 2 and 3, have been confronted by the unusual sight of a luscious swathe of real grass framed by a white picket fence.
Customers were being encouraged to remove their shoes and socks and take a wander into this urban paddock, to ‘feel the grass between their toes’.
For just one week, Virgin Trains customers were being invited to enjoy a piece of experiential installation art by taking a few minutes out of their busy day to relax, unwind and relish a brief interlude of calm and tranquillity in the centre of a busy railway station.
Commenting on this week long experience, Jim Rowe, Virgin Trains Senior Communications Manager says: “In an environment like London Euston station where people are often rushing to and from trains, we wanted to offer our passengers a moment away from the hustle and bustle and to have the therapeutic sensation of grass between their toes”
