Bill has been with Briggs & Stratton for over 20 years, most recently serving as Sr. Vice President, Business Development and Customer Support, overseeing the Company’s standby generator business as well as North America and Canadian service distribution. “Bill’s wealth of knowledge of sales, marketing, new business development and service solutions is a natural fit to head our European and Russian operations and continue to grow our business through innovation and distribution in this region,” said Todd J. Teske, Chairman, President & CEO.

“As we continue to execute our strategic initiatives to grow the profitability of our business and invest our resources in innovative products, we are always evaluating how we best serve our customers,” said Bill Reitman. “I look forward to listening and working with our customers to continue to create value for end users of Briggs & Stratton powered products in the market place."

Mr Reitman will lead these efforts through the Company’s European headquarters located in Freienbach, Switzerland.