The high level of service, support and overall excellence of performance achieved by Claas dealerships throughout the UK and Ireland was recognised at the recent Claas Dealer Council Meeting held at Saxham.

Trevor Tyrrell, senior vice president, Western Europe & SAPO and CEO Claas UK (left) and Marcus Schulze-Duello, vice president Dealer & Network Development WEU & MEU, (right) congratulate Owen Doran of Leinster Farm Machines on being named the Claas UK Dealer of the Year

A total of eight dealerships received recognition, with the overall Claas UK ‘Dealer of the Year’ Award being presented to Leinster Farm Machines, based in Duleek, Co Meath in Ireland.

Three family dealerships, Rickerby, Gordons and Olivers, were awarded UK Platinum ‘Dealer Excellence’ awards, with Manns, Claas Western, Erwin, Kellys and Leinster Farm Machines all awarded Gold ‘Dealer Excellence’ awards.

The award of the overall ‘Dealer of the Year’ award to Leinster Farm Machines reflects their overall performance and assessment by the manufacturer in terms of their overall market share, financial benchmarking, ProfitBuilder financial performance and most importantly the assessments from customer surveys.

The Platinum ‘Dealer Excellence’ award recognises the high overall level of performance by a Claas dealer in the UK and Ireland in four key areas: market share, customer satisfaction, dealer standards and financial benchmarking.

The award was a major recognition for Gordons, as it is the third year running that they have maintained the excellent standards required to achieve this high level of recognition, but also for Rickerby for whom it is the second year, so reflecting the continued high level of performance achieved by these two dealerships.